Prof Dr Morni Hj Kambrie, (chairman and founder of SIDMA College) upon being informed by his staff on the plight of widow Ruslinah Asoi for blood donations for her three thalassemia-stricken children via numerous platforms, including Facebook; immediately made a courtesy call to the family to convey SIDMA College concerns and sympathy, as well as to look for ways possible to assist the family. Dr Morni was accompanied by Mr Terence B Stephen (Student Affairs Department), Fire and Rescue Department of Penampang Officer Duty Officer, and other staff of the college. According to Pn. Ruslinah, three of her six children; namely Priscilla Agrace (20); Debbie Ashanty Lawrence (16), and Christyn Rachel (15) are thalassemia patients who are regularly in need of blood transfusions, at least twice a month.